Throughout the past decade, we have noticed a disconnect between agencies and their clients. Agencies and larger production teams can have a positive impact on production, but oftentimes, they are not needed for great results. We often saw certain shoots overcrowded, and filled with unnecessary expenses, and a game of telephone in order to get any creative feedback communicated . Overall, we saw that the larger the team was, the slower the creative process became, negatively impacting the final product.
Reimagine how the traditional way production was done. We realized we had to answer one important question; what is actually necessary to deliver exceptional results?
So we assembled a collective of multi-talented creators who have grown accustomed to the modern approach of production. Individuals with diverse backgrounds, who know how to execute efficiently. This modern approach means leaner teams. With less cooks in the kitchen, creativity can be streamlined, evoking powerful collaboration directly with the client. Budgets can also be allocated more effectively, creating even better results.
Our approach to client relationships allows us to learn each brand inside and out. We strive to grow with each brand and the marketing teams that drive them. In doing this, we begin to perform as an inhouse production house. By knowing the brand on a deeper level, the creative approach becomes extremely efficient and impactful. This strategy allows us to effectively pitch new creative and push our clients onward and upward.
Storytelling is what differentiates a good brand from a great brand. Stories connect and build communities of like minded people. We seek to empower unheard voices to reach new audiences based on shared values. We work at the intersection of advertising, entertainment and journalism to relentlessly pursue stories that matter.
Nearly all stages of the production are taken on in-house, and are carried out by our hand picked team of multi-talented creatives that are specific for each project. By doing this, we are able to execute projects seemingly and quickly in a streamlined process, all while maintaining the highest production quality in the final results.
We are constantly searching for compelling stories to tell. We seek characters that represent the brands we work with, along with their values. Taking on early stage development and storyboarding, all the way through to the editing room until the final export is made, our team is hands-on in every step of the storytelling process in order to walk away with the most impactful results.
With our approach to production, we are able to adjust and adapt our team and process to fit each project differently. We bring to the table a unique and modern style to our commercials because of our multidisciplinary teams.
We developed a unique approach to production that allows us to take on both photo and video campaigns simultaneously. This allows ultimate productivity and synergy amongst campaigns which then can further drive a brands message across all platforms.